#SOCIETE6 Brings Exciting Happenings!
As the summer season rolls in, Societe is bringing new additions with it for #SOCIETE6. Societe is now offering crowlers, so that you can take your favorite beer home with you! Additionally, they’re inviting you to celebrate their 6th anniversary with them with special festivities. Lastly, they’re excited to announce the debut of The Mistress Hoppy Pilsner.
SOCIETE NOW OFFERS CROWLERS
You have spoken and they have listened! In response to fan demand, Societe is happy to share that they’ve installed a crowler machine to provide a beer-to-go option. In case you haven’t heard of crowlers, it’s referencing recyclable 32-oz aluminum cans that can be filled on-site, much like growlers. Unlike crowlers, growlers are non-disposable, screw or flip top, glass or stainless steel receptacles. The introduction of the crowler option at Societe allows customers to purchase a beer or two they to enjoy at home or another off-site location Once they have served their purpose, crowlers can be recycled like an everyday aluminum can.
Being able to offer a variety of ways to take beer home is essential to Societe. Rather than being canned or bottled, most of their beer is draft-only. While draft beer should be consumed within 48 hours of being sealed in a crowler, this capability still represents a great leap forward that will equate to increased enjoyment for Societe fans. They’ll be launching the crowler as a part of #SOCIETE6 Anniversary Fest!
#SOCIETE6 ANNIVERSARY FEST
As a way of saying “thank you” for six successful years in the craft beer industry, Societe is offering extensive discounts to their fans. Each year, the Kearny Mesa favorite debuts limited-edition, branded glassware as a part of their anniversary festivities. Their #SOCIETE6 glass will go on sale at NOON on Wednesday June 6th for $10. The first fill will come with the price of the glass. More importantly, by pouring beer into that glass at Societe, you’ll get $1 off until close of business on 6/30.
Additionally, Societe’s 6th Anniversary glass holds more beer than their everyday tasting room glasses. What does this mean? Guests will be able to enjoy more at a lesser cost! And that’s all regardless of which of the brewery’s varied beer styles the guests select. Be they IPAs, Belgian-style ales, lagers, stouts, wine-barrel-aged or wild ales, each pour will be $1 off till the end of the month.
Join the conversation and share your experiences from Societe’s 6th Anniversary using the hashtag #SOCIETE6. Undoubtedly, the specialty glass will be a focal point of social-sharing, as well as their yearly anniversary release!
THE MISTRESS
As tradition goes, Societe will be debuting a brand new beer on (or around) Wednesday 6/6 for their 6th Anniversary festivities. They’re dubbing this year’s brew The Mistress. It’s a contemporary pilsner with extra flavor and aroma. It also keeps with the modern-day beer lovers’ tastes care of a massive edition of fruity, earthy, spicy hops.
A trio of hops—Saphir, Sterling and Hallertau Blanc—builds The Mistress’ hop bill. All three were particularly well received by members of Societe’s brewing team as well as tasting-room customers, when showcased as the exclusive botanical influence for separate iterations of the brewery’s single-hop lager, The Bachelorette. Coming in at 5.3% ABV, The Mistress is crisp, clean and easy-drinking, but unlike standard pilsners, it greets drinkers with tantalizing floral, herbal aromas followed by vibrant citrusy sensations on the taste buds and a green, palate-cleansing bitterness.
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The anniversary beer will be on-draft in Societe’s tasting room as well as bars and restaurants throughout San Diego County.
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