Societe Brewing Aims to Collect 23k+ Pounds of Food in Upcoming Drive
Kearny Mesa local, Societe Brewing, aims to surpass their record breaking 2016 holiday food drive collection for San Diego Food Bank this upcoming holiday season. Last year, they collected 23,193 pounds of provisions for the Jacobs & Cushman San Diego Food Bank. The record breaking collection also earned the brewing company a Corporate Partner Award for that campaign.
The 2016 drive saw a 366% increase in donations from the year prior, so this year, they’re setting a goal to exceed the 2016 numbers.
Societe utilized an array of innovative beer-related incentives that drew those results. These incentives included: limited-edition $50 beers being sold to individuals who donated 50 lbs of food for only $5, offering $1 off all beers to customers who donated any amount of food from the “most-needed items” list, and permanently decreasing the price of the brewery’s bottled barrel-aged beers from $20 to $18. This year, the brewery will attempt to collect even more food than the last, using their delicious beer as a catalyst for good will.
“The results of last year’s food drive surpassed our wildest hopes,” says Lorah Smith, Societe’s Director of Charitable Giving. “That time around, we mainly focused on a single barrel-aged beer, but this year we’re expanding our discounts to involve all of the bottled, barrel-aged beers we have in stock, including two 2016 vintages and a newly released barrel-aged blonde ale.”
The holiday drive at Societe will start on November 20th and go through December 31st.
For the duration of the food drive, Societe will be lowering the prices for all their $17-$18 barrel-aged beers to $5 if customers donate 25 lbs of food. Over the course of the drive, this deal will be applied to one barrel-aged Societe “feral” ale per week. Additionally, the Kearny Mesa local will take $1 off all full-beer orders for patrons that donate any amount of food from the most-needed list the day of their donation.
San Diego Food Bank’s most-needed items list includes:
Canned Meats & Tuna, Canned Soups, Canned Fruits & Vegetables, Canned or Dried Beans, Dry Cereal, Rice, Macaroni & Cheese, Spaghetti, Infant Formula, Peanut Butter, Powdered Milk
“It would be easy to give our egos a boost by pretending our beer is the sole reason we raised more than 11 tons of food last year, but we know that it really came down to the generous spirit of San Diegans who wanted to make a positive difference for our friends and neighbors in need,” says Societe CEO Douglas Constantiner. “It’s about them and their kindness, not us. We just try to provide a fun way to reward people for doing the right thing and lending a hand to folks who can use it. Whether we collect 25,000 pounds this year, or 2,500, the needle will be moved in the right direction…but 25,000 pounds sure would be something!”
Additionally, to further incentivize customers to bring in food donations, Societe will continue to take off $1 of all full-beer orders the entire month of January 2018 if the total from 2016’s drive is surpassed. The Holiday Food Drive is a cornerstone of Societe Gives Back, the company’s year-round program. The program allows the brewing company to team up with monthly charity partners and assist local factions of national campaigns. Some examples include Ales for ALS and Pints for Prostates. They also assist humanitarian causes in a variety of other ways. More information on Societe Gives Back can be found here.
Holiday Drive Quick Facts
Time Frame: Monday, November 20th – Sunday, December 31st, 2017
Partner: Jacobs & Cushman San Diego Food Bank
Incentives
- $5 Bottles of Barrel-Aged Beers. Every 25 pounds of food contributed entitles donors to purchase one bottle of the Societe Feral ale being offered at a reduced price for that particular week. The schedule is available below for the discounted price of $5 (versus the normal price of $17-$18/bottle).
- $1 Off All Beers for a Day. Food donation of any quantity entitles donors to $1 off all full-beer purchases on date of donation.
- $1 Off All Beers for a Month. If last year’s donation total of 23,193 pounds of food is surpassed, customers will be offered $1 off all full pours. It’ll last the entire month of January 2018.
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Weekly Discounted Feral Ale Schedule:
- November 20-26: The Urchin Feral Ale with Cranberries (2016 vintage, retail price: $18)
- November 27-December 3: The Swindler Feral Blonde Ale (new vintage, retail price: $18)
- December 4-10: The Highbinder Feral Ale with Raspberries (retail price: $17)
- December 11-17: The Thief Feral Ale with Locally Grown Grenache Blanc Grapes (retail price: $18)
- December 18-24: The Highwayman Pale Ale with Brettanomyces (retail price: $17)
- December 25-31: The Savage Feral Dark Ale with Cherries (2016 vintage, retail price: $18)
History:
This is Societe’s fifth year partnering with Jacobs & Cushman San Diego Food Bank. In 2013, Societe’s drive resulted in collection of 263 pounds of food. Additionally, in 2014, the brewery collected 633 pounds, followed by 4,972 pounds in 2015, and an astonishing 23,193 pounds in 2016. The company was also honored with a Community Partner Award and Corporate Partner Award in 2015 and 2016, respectively. In addition to the Holiday Food Drive, Societe employees volunteer their time at the Food Bank’s headquarters in Miramar.
For more information regarding Societe Brewing, check out their:
WEBSITE | FACEBOOK | TWITTER | INSTAGRAM (@societebrewing)
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