Top 5 Takeaways from Social Media Day San Diego 2016

You don’t have to be in the social media or marketing world to appreciate the wealth of information that was shared at San Diego’s Social Media Day. Whether you’re a Facebook addict, a snapchat aficionado, love to instagram, or have a twitter handle, you’ll be happy to have these tips and tricks that we picked up at this year’s #SMDAY2016 from some of the hottest industry leaders.

This is a really exciting time to be involved in social media, since there is always something new! Things are rapidly changing as people start to understand what works and what doesn’t, and what draws in a crowd and what pushes them away. How do you gain followers, clients, and fans? And what’s going to be the next big “thing” in the industry? We got all the answers to these questions and more!

Here were the top 5 Takeaways from #SMDAYSD this year:

Embrace Your Weird!
- Content should be FUN, social media is intended to be fun!
- Be authentic, entertaining, and most of all don’t be afraid to be YOU!
- Bring back the human element, people want to see you mess up. That’s the way your followers know it’s real and how you start to build relationships with them.
- Make fun of yourself 😆
Maintaining blood sugar level is the best india generic viagra http://appalachianmagazine.com/2017/10/26/breaking-armed-bank-robbery-in-fordsville-ky/ solution that can bring back the spark in your love making sessions. If surgery, herbal supplements, and stimulation devices are not your thing, then medication alternative is the right call to be freed of impotence. the original source sildenafil in usa Calivita natural products helpful in lowest priced cialis biliary dyskinesia – Natural supplements based on lecithin extracted from soy, as Super Soya Lecithin – 100 caps, are effective in proper functioning of the nervous system. The very first thing is that he is not order levitra online able to satisfy his partner in bed.
Tell Your Story
- You don’t create things that go viral, you tell a story that’s so compelling others have to share it
- Snapchat is a storytelling app that brings your brand to life
- Storytelling can be educational, entertainment, behind-the-scenes, or your city/home/office
- Content should be relevant to your brand, but be more humanistic and transparent
- Consider your target audience, build a community
Consistency is Key
- Customer service responds every time
- Instagram photos are all great quality, not just a few here and there
- Do your best work every time
Video! Video! Video!
- Facebook content is predicted to be 80% video by 2020
- Show, don’t tell and get 3x the views, simple.
- Make videos for sound off since most people mute
- Facebook live is becoming the next big thing for: business, personal, business, groups and events
- Facebook live means access to 1.6 Billion people, an instant global audience!
- Focus on quality, authenticity, high energy, personal, design for sound off, add captions
Convert Your Casual Audience into Raving Fans
- Choose content that converts – what do people want to know? Think high search volume and low competition.
- Raving fans are created by the moments you create for them over time
- VIRAL – value, inspires action, relevant, authentic, looks good
- Put some of you into your content, your vibe attracts your tribe!
- You want people to know, like, and trust you
- Give people decision-making power
What’s New?
- YouTube Live app is coming soon
- Facebook 2-person broadcasting is coming soon to Facebook Live
- MSQRD Live App for Facebook (it’s a little creepy, but if you haven’t checked it out yet you should)
- Continuous video streaming on Facebook Live

And some of our favorite Quotes from the day from these Social Media rockstars:

“We are here at the beginning. This is an amazing time!” – Joel Comm @joelcomm

“It’s no longer about sexting, Snapchat is a legit social network for businesses.” – Carlos Gil @carlosgil83

“Snapchat is Twitter meets YouTube but better” – Carlos Gil @CarlosGil83

“Facebook Live is next generation Cable TV” – Mari Smith @MariSmith

“There’s no instant ROI in social media. You have to grow, engage, and convert.” – Carlos Gil @CarlosGil83

“Raving fans are created by the moments you create for them over time.” – Sunny Lenarduzzi @SunnyLenarduzzi

“If you want to change somebody’s life…start by changing their day first.” – Sunny Lenarduzzi @SunnyLenarduzzi