New Belgium Launches Greater Lengths Video Series
New Belgium Brewing just announced the launch of their Greater Lengths video series. Shifting the spotlight away from the beer, the Fort Collins local wants to celebrate those who go the extra mile. Throughout the series, they’ll be highlighting the people and stories that make a world a better place. They’ll also share how beer brings them together. By honoring these people and the untold stories behind the individuals who make up New Belgium, the goal of “Greater Lengths” is to help show that every journey has a great story.
“Over the years, New Belgium has collected incredible stories and we want to share some of those, from bike advocacy and the life-changing work our non-profit friends are doing in their communities, to the quirky stories of some of our employee-owners,” said Steve Porcaro, Director of Content and Communications at New Belgium Brewing. “There are so many unique tales to be told and Greater Lengths allows us to do that.”
The first videos in the series feature the work of Boise Bicycle Project and stories of New Belgium employee-owners.
Boise Bicycle Project
Boise Bicycle Project showcases the power that bikes have to change lives and communities. Their Shifting Gears Program helps incarcerated women learn new bike-repair skills while providing bikes to children in the Boise community. The film highlights the work of this non-profit, who has been a Tour de Fat partner for 10 years. Over this time, New Belgium, and those who support Tour de Fat have helped raise money and awareness for Boise Bicycle Project. It also resulted in various programs that help get bikes, bike safety, and bike education to people who need it the most.
“We’re constantly trying to figure out who doesn’t have a bicycle that needs one, so whether that’s homeless folks, refugees who are new to our community, or people who are getting out of prison who maybe have the cards stacked against them,” said Jimmy Hallyburton, Executive Director for Boise Bicycle Project. “What you start to realize is people are a lot more similar than different. People are often looking to be a part of something bigger. They want to make a difference. It’s grassroots at its finest.”
You can view the Boise Bicycle Project videos HERE.
Employee Stories
Additionally, in this ongoing series, Greater Lengths highlights the interesting lives and stories of employee-owners at New Belgium. Each story offers a unique tale and a window into the people behind the delicious beers. They include anything from back-country ski expeditions to learning how to live life on a farm.
“Not only is New Belgium a unique place to work, but it’s also filled with fascinating Co-Owners who help drive our culture and our desire to make interesting beer,” continued Porcaro. “To honor that spirit, we’re shining a light on some of our most talented and interesting co-owners to tell more about who they are, what they do outside of the brewery, and why they make New Belgium such a special place to be.”
You can view the Employee Stories HERE.
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Greater Lengths will continue to add films throughout at the year on their WEBSITE. However, to make sure a film isn’t missed, subscribe to New Belgium’s YouTube channel or their Newsletter.
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