HUGE Happenings at Karl Strauss to Cap Off 2018
Despite softness in the beer category and the craft beer segment, Karl Strauss Brewing Company has grown off-premise dollar sales by 12.3% in Southern California through the first 3 quarters of 2018. KARL’s growth is being fueled by explosive growth for Aurora Hoppyalis, which is up 55% year to date, and Red Trolley, which is up 5% year to date. KARL’s dollar sales rate of velocity is up 14.4% year to date, meaning more people are pulling KARL beers off of retail store shelves more frequently than they were a year ago.
To help drive continued sales growth, Karl Strauss recently hired industry veteran Chad Heath to lead the brewery’s Sales team. Heath brings more than 10 years of craft beer sales leadership experience to KARL.
Additionally, to meet growing demand, Karl Strauss recently signed a long-term lease for 20,000 square feet of additional warehouse space next to the main brewery on Santa Fe Street in Pacific Beach, San Diego. This space includes a 6,200 square foot cold box and significant dry goods storage to meet growing market demand for Karl Strauss and the brewery partners they distribute on-premise.
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