THE BEGINNING OF HOPLIGHT SOCIAL
We launched Hoplight Social in July of 2016. At that time, the demand for craft beer was on the rise, people were eager to try as many new beers as they could get their hands on, and new breweries were popping up left and right. We were founded on the idea that great beer brings great people together. When we started our mission was to help spotlight the awesome breweries & craft bars that bring great people together through events, lifestyle pieces, & cooking with beer.
CONSUMER DEMAND IS CHANGING
Over the past two years, we have started to see a real shift in consumer demand and as a result, many craft breweries have started to adapt in order to survive. We have started to see more and more craft breweries offer more than just great beer. They have expanded their offerings into making hard seltzers, distilling, canned cocktails, and more. Gone are the days where just offering great beer is enough to keep people coming back for more.
WHAT’S NEXT FOR HOPLIGHT SOCIAL?
Much like our fan base and some of our favorite breweries, we have been exploring other alcoholic beverages besides just beer, especially this past year. While our first true love is always going to be a great beer, we have realized there are more stories to be told in these other categories as well. It’s not just great beer that brings great people together, but great alcoholic beverages and great local spots. As the industry we love so much is evolving, it’s time for us to also evolve.
UPDATED MISSION
At Hoplight Social, we believe that great local spots with great booze bring great people together. Our mission is to spotlight the alcohol beverage industry – one person, one event, one local spot, one recipe, and one lifestyle piece at a time. Cheers!
TWO NEW SECTIONS ON WEBSITE
We’ve added two new sections to our website: Mixed Drink Recipes & Great People in Distilling. We will be working on getting these two sections up and running over the next few weeks, starting with our Painkiller Cocktail Recipe that we released today!
NEW FEATURES
You’ll start seeing more articles around topics beyond just beer. We will be starting to talk more about great bars, cocktails, and more. But don’t worry we will still have plenty of beer articles too.
THANK YOU
Lastly, we just want to take a moment to thank our fans for coming on this journey with us for the past few years. We have had the opportunity to meet so many incredible people over the years and have so many great conversations over incredible beers. We are looking forward to this next chapter and the many adventures we have ahead of us.
CHEERS, KRISTINA & WILLIAM
Be sure to follow us on our social media and join the conversation with great people around great booze.
