Cheers to California with Pure Project’s Everyday California on 9/7!

THE IDEA…

Living in California is something truly special.  The weather, the surf, the mountains, the desert and the amazing cities are all part of it.  But, there is something else… something intangible.

There is an optimism in California.  A romantic sense of hope for the future and ones ability to live the life they imagine, a life that matters.  Just walk down to the water and talk to the glowing faces on the beach or an aspiring actor on the blvd or even a tech entrepreneur up in the Bay Area.  You will see a lust and passion for life and the pursuit of dreams that you just don’t find anywhere else.

This is the California Spirit and this is what they wanted to showcase with their first “wet hop” beer, an All California Sourced Ingredient Beer called EVERYDAY CALIFORNIA.  A tribute to both the agriculture and the intangible, indomitable spirit of this great state.

To do this right,  they teamed up with none other than the embodiment of this spirit and the inspiration for the name, local entrepreneurs Chris Lynch & Mike Samer from the Adventure & Clothing Brand of Everyday California.

These guys do it right, growing their business right here in La Jolla, California with a growing local workforce & locally sourced material and manufacturing.  Sure it costs a bit more to produce things here in California, but they know that you will see the difference in quality.

THE BEER…

The same is true for this beer.  Made with California Select grain from Northern California, scarce local hops from San Diego Golden Hop Farm in Fallbrook and yeast propagated right down the street at White Labs.

They set out to create a proud and unique beer to humbly wear the mantle of EVERYDAY CALIFORNIA and Winslow delivered the goods.

Sure it may take a bit longer to source the ingredients and cost them a bit more to produce, but they know you will be able to taste the difference.

They invite us to raise a glass with them… “To California!”

We honestly can’t think of a better thing to CHEERS to then that!

EVERYDAY CALIFORNIA will be available at the Pure Project Tap room in Miramar as well as the below locations starting Wednesday September 7th.

Additional Locations:

Shore Rider La Jolla
The Rabbit Hole
PB Local
The Local Downtown

You can learn more about this amazing beer by visiting: http://purebrewing.org/everyday-california/

For more information on Pure Project check out their:

Website | Facebook | Instagram | Twitter

 Be sure to follow us on our social media and join the conversation with great people around great beers.FACEBOOK | TWITTER | INSTAGRAM | Snapchat: @hoplightsocial

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