Celebrate Small Brewery Sunday – November 29th
What: Small Brewery Sunday will return for a second year on Nov. 29. The national beer holiday, created by the Brewers Association (BA) – the not-for-profit trade association dedicated to small and independent American craft brewers –encourages beer lovers to celebrate the big impact of small breweries on the Sunday after Thanksgiving and to support local breweries, brewpubs, and taprooms throughout the holiday season and beyond.
When: Sunday, November 29
Where: Beer lovers can visit their local brewery, taproom, or brewpub, or opt for curbside pickup or at-home delivery, location and restrictions dependent. To locate a small and independent brewery visit SmallBrewerySunday.com.
Why: Small and independent craft breweries are critical to local communities and economies nationwide. More than two-thirds of Americans live within 10 miles of a brewery, and in 2019 the craft brewing industry contributed $82.9 billion to the U.S. economy and employed more than 580,000 Americans. A recent survey of Brewers Association members, however, found that amid the global pandemic craft beer sales are down 22% in the third quarter of 2020 and only 78% of small breweries are confident that they’ll still be open in 12 months. The survey also reported that approximately two-thirds of at-the-brewery sales during the third quarter of the year occurred outdoors, indicating that winter will be the make it or break it season as colder temperatures arrive and service moves indoors.
Who: Beer lovers across America of legal drinking age. Cheers!
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